Client Stories

Strategies that Define Success

Halton Healthcare

Halton Healthcare Website
Halton Healthcare Website iPad
Halton Healthcare Website Mobile
 

Connecting people with information, quickly

This very large public healthcare institution had a familiar problem: the website was huge and unwieldy. Hundreds of departments and services required very specific information to be presented in a way that was both easy to understand and easy to find.

Visitors to a hospital website are often not having a very good day, so we wanted to find a way to help them find the information they needed in as few steps as necessary. In cases like this, traditional menu-based navigation is more hindrance than help. We helped Halton implement a “search first” approach to the home page allowing visitors to interact with the site in much the same way they do with the internet itself. The pared-down homepage design also diminishes the overwhelming feeling of arriving at a huge website with no idea where to click next.

Using the Aumbry® content management system from Glacier-Digital, Halton Healthcare was able to template most of the web pages and use a bulk upload tool to manage content across the site from a central location.

Halton Healthcare relies on Glacier Digital’s corporate support team to keep the website up to date. Tweaks and upgrades are made in the background on a biweekly schedule, ensuring that the site never goes stale.

 

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