When your truck driver is running your search marketing campaign on the side, it’s time to get some help. We took IIS’ relatively small digital budget and grew search-generated revenue by an order of magnitude, leading to a complete overhaul of the website to support ever-increasing online traffic. Glacier Digital’s no-compromise approach allowed IIS to integrate its existing inventory software directly into the website. A new partnership with a global equipment brand was forged. As new products and services were added to the business, online sales outpaced the IIS’s ability to keep up. A good problem to have.