In a classic David and Goliath scenario, Logison was up against large competitors with deeper pockets. We launched a new Aumbry®-powered website and coupled it with an aggressive search marketing campaign. Logison had been avoiding using the same terminology and keywords that their competition did because they didn’t exactly match the Logison product. This approach allowed the competition to monopolize those terms online. We showed Logison that embracing those terms - while educating visitors about the product differentiators - can lead to large gains in online market share.
The net result after one year was a ten-fold increase in website contactenquiries, and 100% increase in organic traffic. Even more impressive, Logisonwas able to achieve an online reach of over 70% while their competition languished at under 25%.
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