Marketing has changed more in the past 5 years than it did in the previous 50. Are you set up to make the most of online marketing?
Your competitors are. They’re generating 50% more leads at below-average costs—and saving $20,000 or more per year by using internet marketing strategies instead of traditional, more expensive marketing. (Source: Hubspot)
Here’s where you can take advantage: generating business with an online marketing strategy requires dedication, attention to detail, and sustained work over the long haul. And not everyone is prepared—or able—to do what it takes to succeed online. Typical internet marketing strategies revolve around a drive to simply accumulate traffic and drive it to your website no matter what. Maximizing traffic—with little or no regard for finding the right traffic—is expensive and wasteful.
Bottom line: you could be spending your online marketing dollar better.